The program aims to support post-revenue startups and innovative businesses in the outdoor industry by providing them with mentoring, networking opportunities, and resources to help them grow and succeed.

We welcome applications from startups and small businesses that operate within the outdoor industry. This could include, but is not limited to, companies focusing on outdoor gear, sustainability in outdoor activities, recreational technology, packable food and snacks, adventure tourism, and outdoor education.

The program provides $250K in billable mentor hours and supporting services from our partners. In addition, participants will have opportunities to network with industry leaders, receive expert mentorship, and gain exposure to potential investors through BOW’s BreakOut pitch event.

We are excited to present you with the opportunity to join our cohort program! To get started, there is a $5,000 upfront fee, which covers the initial costs and signifies your commitment to the program. Along with the upfront fee, you have two options for your participation:

Option 1: Revenue Share You can choose the revenue-sharing model, where we request a simple 1.5% of your gross revenue paid quarterly after graduation. The revenue share has a maximum cap of $250,000, ensuring that you can grow your business without overwhelming financial obligations. 

Option 2: Straight Equity Deal Alternatively, if you prefer a different approach, we also offer a straight equity deal through a warrant. In this case, we require a 7% ownership of your business. This option is designed to align our interests and support your growth as entrepreneurs.

Both options are aimed at supporting founders like you while maintaining flexibility and ownership. As an entrepreneurial-friendly organization, we believe the revenue share model is simpler, more cost-effective, and keeps the focus on empowering the right people. However, we understand that different companies have different needs, so we are open to discussing the pros and cons of each approach as we proceed with the acceptance process.

Our goal is to work together and celebrate your success. So, whichever path you choose, we are here to support you on your journey!

The program unfolds over an intensive 14-week period, featuring weekly three-hour virtual meetings. Alongside these weekly sessions, participants will also attend three multi-day in-person sessions. After the conclusion of the 14 weeks, we continue to support our graduates with monthly check-ins for the next four months.

The application process typically involves submitting an application form detailing your business model, vision, and team. Shortlisted applicants are then invited for an interview.

While BOW doesn't directly provide financial investment, our program is specifically designed to guide businesses in two critical areas. First, we provide strategies and insights on how to effectively grow your company without relying on external funding. Alternatively, for those considering raising capital, we offer instruction on how to approach potential investors, how to present your financial ask, and how to assess the implications of taking on investment funds. Our main goal is to empower you with the knowledge and skills to navigate your business's financial future confidently.

Each cohort class typically consists of 3-5 companies. However, if there are multiple co-founders within these companies, we can accommodate more than one representative per company. This flexibility ensures that the necessary decision-makers are involved in the program, thereby facilitating more effective growth and learning outcomes.

Our program is structured in two parts. The first is a 14-week intensive phase that runs from February to May. This phase includes weekly sessions and three multi-day in-person meetings. The second phase consists of four monthly check-ins, each lasting three hours, and this goes from June to October.

Engaging your board in the application or participation process of our program is important. We recommend maintaining transparent and consistent communication. Share with them about the program, its advantages, and how it aligns with the company's objectives. If you are accepted into the program, provide them with regular updates about your progress, learnings, and any strategic decisions arising from the program. If it would be beneficial, we would be more than happy to speak directly with your board members to provide additional information about the program on your behalf.